Everyone knows that it’s all about the medium these days for music videos (something about it being the message?). And it’s all about grabbing the medium first. Where would The White Stripes be without Legos? Then Maldroids grabbed the Lite Brite, Hurrah Torpedo left their mark on large appliances, and of course OK Go totally pwned the treadmill.

And now Shitdisco owns the popup book. Directed by Price James.

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by cameron at 9am, Apr 17th, 2007 in animation, music
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